Ace King

 ace.elizabeth.king@gmail.com

 

Education

Hobart & William Smith Colleges

Bachelor of Arts in Media & Society and English; Minor in Theatre
Geneva, NY | Aug 2021 – May 2023

Skidmore College

Bachelor of Science in Management & Business
Saratoga Springs, NY | September 2023 – May 2025

Business Projects

Brand and Marketing Course:

 

The Wild Center:

Over the course of three weeks, I worked with a group to create a brand positioning for The Wild Center. The Wild Center is a non-profit, interactive natural history museum  that works to teach consumers about climate change. We positioned The Wild Center as a result-oriented organization. The brand positioning, taglines, and creatives were presented to the CMO of the company.

 

Key Sparkling Water:

I collaborated with a team for three weeks to create a branding strategy for Key Sparkling Water. Key is a sparkling water that focuses on low-carbonation and less bloat. We positioned Key as an alternative to alcohol for sober-curious consumers, and on subtle carbonation to prevent bloat. The brand strategy, taglines and creatives were presented to the CEOs of Key.

 

Buisness and Organization Management Course:

 

Mattel:

My team proposed to open Fisher-Price sponsored daycares in 5 major cities across the US in a 5-year period as a business strategy to increase Mattel’s revenue by $900 million in 2028 while maintaing a 13% operating margin. This strategy was presented to executives working in different industries (i.e. marketing & finance).

 

 

Social Media Experience

Social Media Coordinator

Office of Communications 

Hobart & William Smith Colleges
Geneva, New York

 

  • Planned and Organized the delivery of short videos to promote the colleges’ mission
  • Analyzed marketing data of competitors to adjust strategies

Leadership Experience

Student Tutor

Boys & Girls Club of Geneva

Geneva, New York

 

  • Tutored Elementary school students through different math topics

 

  • Engaged with students by participating in fun activities

Skills

Google Suite (Proficient)

  • Slides
  • Docs
  • Drive
  • Forms

 

WordPress (Proficient)

  • Building a website

Microsoft Office Suite (Intermediate)

  • Word
  • Powerpoint
  • Excel
  • Outlook

Adobe Creative Suite (Basic)

  • Premiere Pro
  • Photoshop

Contact Me

Email:

Ace.Elizabeth.King@gmail.com

LinkedIn:

https://www.linkedin.com/in/aceeking/