Ace King

ace.elizabeth.king@gmail.com

Education

Hobart & William Smith Colleges

Bachelor of Arts in Media & Society and English; Minor in Theatre
Geneva, NY | Aug 2021 – May 2023

Skidmore College

Bachelor of Science in Management & Business
Saratoga Springs, NY | September 2023 – May 2025

Business Projects

Brand and Marketing Course:

The Wild Center:

Over the course of three weeks, I worked with a group to create a brand positioning for The Wild Center. The Wild Center is a non-profit, interactive natural history museum that works to teach consumers about climate change. We positioned The Wild Center as a result-oriented organization. The brand positioning, taglines, and creatives were presented to the CMO of the company.

Key Sparkling Water:

I collaborated with a team for three weeks to create a branding strategy for Key Sparkling Water. Key is a sparkling water that focuses on low-carbonation and less bloat. We positioned Key as an alternative to alcohol for sober-curious consumers, and on subtle carbonation to prevent bloat. The brand strategy, taglines and creatives were presented to the CEOs of Key.

Buisness and Organization Management Course:

Mattel:

My team proposed to open Fisher-Price sponsored daycares in 5 major cities across the US in a 5-year period as a business strategy to increase Mattel’s revenue by $900 million in 2028 while maintaing a 13% operating margin. This strategy was presented to executives working in different industries (i.e. marketing & finance).